Branding for the Next Chapter
There are a lot of moving pieces on the brand side of mergers and acquisitions. Whether you’re deciding on which brand to keep, invest in or retire, we provide a strategic, research-based approach that solves the complex challenges that come with big changes.
Merger & Acquisition Brands We've Helped:
Ameris: Banking on a Legacy
When Ameris Bank and Fidelity Bank merged, we helped the two storied brands retain elements of their existing equity, while firmly establishing the bank as the Southeast’s new leader. As other banks pulled out of the market, Ameris stepped forward with a courageous identity proclaiming its deep roots are here to stay.
Cognia: Ahead of the Class
AdvancEd and Measured Progress approached us as two separate leaders in the education industry, but needed a singular identity post-merger. Using compelling strategic insights, we created an entirely new brand name, verbal and visual identity that sets the stage for global success.
Royal Thai: Covering a Global Market
International carpet manufacturer Royal Thai acquired renowned carpet design firm 1956 by Tai Ping, and needed an inspiring new look to capitalize on the strengths of both of their legacies. We designed a new identity that comfortably bonded the brands under one roof.
