Becoming a great brand is more simple than you think. Great brands do two things well: they are both radical and relevant.
The Super Six
Six key elements must come together to make a brand Radically Relevant.
The ability to be clearly and easily understood.
The ability to dramatically stand out from your direct competitors.
The ability to produce consistent communications and experiences.
The ability to draw in new, ideal audiences.
The ability to consistently deliver on your promises.
The ability for everyone in your organization to be in sync on your brand story and values.
How well is your brand performing in these areas? Let’s find out.