(Our point of view)
A proven perspective
01
A great brand does two things well. It is both radical and relevant.
02
Radically relevant brands win on six key factors
(The Super Six)
(01)
Clarity
(Radical)
The ability to be clearly and easily understood.
(02)
Distinction
(Radical)
The ability to dramatically stand out from your direct competitors.
(03)
Control
(Radical)
The ability to produce consistent communications and experiences.
(04)
Attraction
(Relevant)
The ability to draw in new, ideal audiences.
(05)
Devotion
(Relevant)
The ability to consistently deliver on your promises.
(06)
Alignment
(Relevant)
The ability for everyone in your organization to be in sync on your brand story and values.