Are you radical? Are you relevant?
A great brand does two things well. It is both radical and relevant.
The Super Six
Six key elements must come together to make a brand radically relevant.
Radical
Clarity
The ability to be clearly and easily understood.
Distinction
The ability to dramatically stand out from your direct competitors.
Control
The ability to produce consistent communications and experiences.
Relevant
Attraction
The ability to draw in new, ideal audiences.
Devotion
The ability to consistently deliver on your promises.
Alignment
The ability for everyone in your organization to be in sync on your brand story and values.
How well is your brand performing in these areas? Let’s find out.