Matchstic Radically Relevant
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(Our Point of View)

Are You Radical? Are You Relevant?

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01

A great brand does two things well. It is both radical and relevant.

Radical
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Outlaws & Outcasts

Dated Disruptive Icon

Radically Relevant

Radically Relevant Icon

Dated & Dying

Dated Disruptive Icon

Copycat

Dated Disruptive Icon
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Relevant
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02

Six key elements must come together to make a brand radically relevant.

(The Super Six)

(01)
Clarity

(Radical)

The ability to be clearly and easily understood.

(02)
Distinction

(Radical)

The ability to dramatically stand out from your direct competitors.

(03)
Control

(Radical)

The ability to produce consistent communications and experiences.

(04)
Attraction

(Relevant)

The ability to draw in new, ideal audiences.

(05)
Devotion

(Relevant)

The ability to consistently deliver on your promises.

(06)
Alignment

(Relevant)

The ability for everyone in your organization to be in sync on your brand story and values.

Take the Assessment

03

How well is your brand performing in these areas? Let’s find out.

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