Matchstic Radically Relevant
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(Our point of view)

A proven perspective

Radically relevant book open cover HD

01

A great brand does two things well. It is both radical and relevant.

Radical
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Outlaws & Outcasts

Symbol for a brand that is an outlaw or outcast

Radically Relevant

Symbol for a brand that is radically relevant

Dated & Dying

Symbol for a brand that is dated and dying

Copycat

Symbol for a brand that is a copycat
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Relevant
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02

Radically relevant brands win on six key factors

(The Super Six)

(01)
Clarity

The ability to be clearly and easily understood.

(02)
Distinction

The ability to dramatically stand out from your direct competitors.

(03)
Control

The ability to produce consistent communications and experiences.

(04)
Attraction

The ability to draw in new, ideal audiences.

(05)
Devotion

The ability to consistently deliver on your promises.

(06)
Alignment

The ability for everyone in your organization to be in sync on your brand story and values.

Take the Assessment

03

How well is your brand performing in these areas? Take the quiz.

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