Matchstic Radically Relevant

A great brand does two things well. It is both radical and relevant.

Radical
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Outlaws & Outcasts

Rebels without a cause, on the bleeding edge of trends or technology. Ahead of their time, they have the potential to be highly successful—if they can meet their audience where they are.

Radically Relevant

The Holy Grail of brands. Their offering, message, look and feel are not only highly differentiated but also compelling and relevant to audiences—standing the test of time.

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Dated & Dying

Often former leaders whose industries have been disrupted and offerings rendered irrelevant. They seem outdated and unaware of it, making no significant efforts to change.

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Copycat

Value-based brands driven by trends and price pressure. Their offerings are relevant but not unique, making them easily replaceable by the next company who can do it faster and cheaper.

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Relevant

The Super Six

Six key elements must come together to make a brand radically relevant.


Radical

Radical1

Clarity

The ability to be clearly and easily understood.

Radical2

Distinction

The ability to dramatically stand out from your direct competitors.

Radical3

Control

The ability to produce consistent communications and experiences.

Relevant

Radical4

Attraction

The ability to draw in new, ideal audiences.

Radical5

Devotion

The ability to consistently deliver on your promises.

Radical6

Alignment

The ability for everyone in your organization to be in sync on your brand story and values.


How well is your brand performing in these areas? Let’s find out.