Matchstic Radically Relevant
Atlanta Drive Logo Hero

The name, Atlanta Drive, is a reflection of the ambition and progress that defines the city's identity. From music and design to business and tech, Atlanta is the country’s hub of innovation and creativity. After all, Atlanta Influences Everything.

Visually, we needed the brand to fit within the existing portfolio of AMB Sports & Entertainment (Atlanta Falcons, Atlanta United FC, Mercedes Benz Stadium) while also distinguishing itself from competing TGL teams.

Atlanta Drive Shirt Hat Golfer
Atlanta Drive Building
Altanta Drive Golf Ball

The Atlanta Drive GC symbol forms a unique “A” created by a driver and golf ball in motion. It visually underscores the themes of progression, ambition, and strength. Details like cuts and serifs pull visual cues from the Atlanta Falcons and Atlanta United FC.

Atlanta Drive's color strategy predominately utilizes white—a color innately linked to the sport—to give the identity a modern and pristine feel. Hits of black, gray, and electric red tie the golf club to other sports teams in the region, as well as the current AMBSE family of brands. Electric Red is meticulously dialed to perform on broadcasts and is a fitting accent for a technology-led indoor league.

Atlanta Drive Flag
Atlanta Drive Golf Glove
Atlanta Drive Golf Balls Grass
Atlanta Drive Divot Tool
Atlanta Drive Sweatshirt
Atlanta Drive Virtual Golfer

The inaugural TGL season tees off in early 2025. Atlanta Drive has completed their four-person team, signing PGA Tour legends, Justin Thomas, Patrick Cantlay, Billy Herschel, and Lucas Glover.

Credits

Design: Brit Blankenship, John Bowles, Gray Hauser
Design Direction: Brit Blankenship
Creative Direction: Blake Howard
Project Management: Lauren Hood
Naming: AMBSE Team, Blake Howard, Mark Speece, Brit Blankenship
Video and Matt Ryan photo courtesy of Atlanta Drive GC

Thanks to

Brett Jewkes, Ryan Mucatel, Larry Luk, and the entire leadership team of AMBSE for the collaboration and trust.