Matchstic Radically Relevant
Year:
2024
Industry:
Entertainment
(Services)

Intro

Inspiring others to live life larger.

For decades, Megaplex has been the epitome of what a big movie theater and night out should be. If you live near one, you probably have memories from it. The Larry H. Miller Megaplex was, after all, a staple in many people’s lives. But after years of trends insisting less is more and major competitors moving into their market, guests had to be reminded why sometimes more is better. And why the Megaplex they remembered was as relevant as ever.

Before Color Square
After Color Square
Megaplex App Icon

05 Megaplex Exterior Signage 1
06 Megaplex Brandmark Construction

Megaplex Drink Cups Popcorn Tub
Megaplex Drink Cup

In lock step with visuals, our verbal identity depicts the idea of Megaplex as something larger and richer than reality. Instead of explaining how much bigger and better things are, we use drama, colorful language, and metaphors to play with the senses and make things, like popcorn, feel more monumental.

For example, instead of calling popcorn hot and fresh, we call it “freshly exploded.” And when we want to showcase new offerings, like bowling, we showcase something true but larger than life about it, like, “Here: perfection is possible.”

10 Megaplex Carabiner Clip
Megaplex Concessions Drink Cups
14 Megaplex Concessions Popcorn Tubs
Megaplex Claw Machine
Megaplex Arcade Ticket
15 Megaplex Movie Posters
16 Megaplex Vertical Banner MOCK

megaplex.com

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