Matchstic Radically Relevant
Sweetwater Creek Abstract Photo 3000
Sweetwater Creek Monogram 1500

As frequent visitors of the park ourselves, we were familiar with the inherent beauty of the area. We knew we had to translate that beauty into the brand expression.

Sweetwater Creek Nalgene Bottle
Sweetwater Creek Postcards

The differentiating angle of this community is the fact that it's well positioned to offer a natural escape from the daily grind. To express this, we centered the identity around a series of abstract photographs made at Sweetwater Creek State Park. The abstraction of the images represent a contemplative sense of respite from city life.

Sweetwater Creek Business Card 3000
Sweetwater Letterhead 01 3000
Sweetwater Creek A Frames
Sweetwater Creek Totebag

The brand voice works hand in hand with the visual identity, providing a tone that's both aspirational and natural.

Sweetwater Creek Rack Card

Natural colors and elevated typography complement the imagery of the brand, giving Greystar a robust visual toolkit to bring this property to life.

Sweetwater Creek Guidelines 3000