Matchstic Radically Relevant
Year:
2024
Industry:
Consumer
(Services)

Intro

Play rules here.

In 2004, Sky Zone invented the indoor trampoline park.

If you’re a parent, you know exactly what we’re talking about. Sky Zone is an indoor amusement park that turns happy hyper kids into happy tired kids. It was (and still is) the ultimate destination for active families.

Sky Zone Before
Sky Zone After
01

Normally, when we start partnerships, we immerse ourselves in the brand. But this time, we were already card-carrying members. So, when Sky Zone came to us with their goals, we weren’t surprised to learn what made Sky Zone special.

The trampolines, obstacles, swings, and jumps are great, but the real magic is the overall family experience. At Sky Zone, there’s a balance between the spirit of the kids and the needs of the parents. We described this kind of play as “wildish.” That almost impossible dance that lets kids go wild while parents relax. It’s as wild as you can get while still staying safe.

04
A frame

The logo was evolved to be more functional, scalable, and simple. By reducing the elements, we worked together to create a tactile and toyetic “S” that pays homage to Sky Zone's beginnings with trampolines, the original symbol that brought them 20 years of success.

Actually, tactility inspired most of the visual and verbal identity. Assets, like the logo and typography, bounce, float, and swing as though they were in the park. The colors, orange and blue, were expanded to support play as something imaginative yet sophisticated.

Even Sky Zone's verbal identity has this playful energy.

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Web
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2024 10 29 Sky Zone crocs 8818 1
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Sky Zone Lincoln Park Exterior
Sky Zone Lincoln Park Air Court
Sky Zone Lincoln Park Party Room
Sky Zone Lincoln Park Challenge Zone
Sky Zone Lincoln Park Soft Play
Sky Zone Lincoln Park View from Slide

skyzone.com

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