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An anti-human trafficking organization needed to rouse and rally big crowds for Liberate, its 20th anniversary event. We created an identity at turns somber and celebratory, and a brand with a bold call to action.

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We helped a group of industry pros develop a distinctive identity for an app that pairs restaurants with service technicians in a flash.

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An optometry team challenged us to envision an eyewear brand that exudes accessibility, while feeling exclusive. We delivered a strategy and identity with a clear vision.

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Naming Essentials

A good name brings out an object’s heart, and as a branding agency, naming is the most subjective of all our tasks. It’s also one of the hardest things to get right, but our filter helps us drill down to the brass tacks of a solid name.

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