(Industry)
Government
Government branding that builds trust and engagement.
We help government agencies and public institutions clarify their mission, modernize their image, and connect more effectively with the people they serve.
The Challenge of Government Branding
Government agencies face a unique balancing act: they must deliver essential services, build public trust, and navigate political and bureaucratic realities. Often agencies struggle with outdated visuals, fragmented messaging, or communications that feel inaccessible to the very communities they aim to reach.
At Matchstic, we help public-sector leaders create brands that inspire confidence, communicate clearly, and foster stronger connections to their communities.
Government Brands We've Helped Be More Radically Relevant
Future Places Project
Naming
Atlanta City Public Notice Signs
Visual Identity
Atlanta Department of City Planning
Brand Strategy
Not Buying It
Brand StrategyHow We Bring Government Brands to Life
(01)
Brand Strategy
Align stakeholders and clarify mission for public audiences.
(02)
Naming
Create programs and initiatives with approachable, memorable names.
(03)
Messaging
Simplify complex policies and services into clear public communications.
(04)
Identity
Build modern, accessible visual systems for digital and print.
(05)
Employer Branding
Strengthen culture and attract mission-driven talent.
(06)
Brand Research
Understand community perceptions to better serve diverse audiences.
Mitchell Ditto, Senior Brand StrategistLet’s be honest, government branding doesn’t exactly have a reputation for excitement. But when it’s clear, human, and well-designed, suddenly people actually read it…and maybe even trust it.