A global effort with a local team
As UPS continues to innovate and evolve, so does their visual toolkit. We helped the global brand team direct, manage and ultimately produce a bank of imagery for their core brand.
Working with Hales Photo, we helped concept different business scenarios, scout locations, select talent and style wardrobe.
These images are intended for use in various markets around the world, necessitating a heightened focus on cultural needs and sensitivities.
Credits
Photography by Jason Hales
Art Direction by Gray Hauser and Brit Blankenship
Project Management by Lauren Hood