Really Human Hiring
Fountain builds technology products that allow large organizations to connect with, hire, and retain hourly employees at scale. Having established their niche with gig economy companies, Fountain was ready to go after larger enterprise-level organizations with global reach.
There’s no shortage of enterprise-level hiring solutions, yet Fountain is the only one all-in on high-volume hourly. We developed a distinct brand strategy, messaging tool kit, and visual identity that launched them out of the corporate tech sea of sameness to reflect their unwavering focus on hourly workers.
Kinetic gradients illustrate the overflowing sea of candidates Fountain provides and gives the brand a sense of depth and movement through color. Introducing purple into the palette allowed Fountain to own a more distinct color in the market while maintaining the equity Fountain had in its original blue.
The Fountain website underwent a radical overhaul in an effort to clearly communicate the complex offerings they provide. We partnered with Whiteboard, a digital agency, to craft a better user experience while we designed the branded UI. The new site brings a refreshing sense of humanity with photos of honest-to-goodness hourly workers, taking on a personality that draws you in and doesn’t leave you guessing.
This timely rebrand came amidst a labor shortage sparked by the pandemic – a crisis that left employers scrambling to fill positions and hourly workers feeling undervalued.
Now equipped with a kinetic new visual and verbal identity that empowers them to Outpace Hourly, they can deliver delight and insight to the world's greatest brands.
