Matchstic Radically Relevant

There’s no shortage of enterprise-level hiring solutions, yet Fountain is the only one all-in on high-volume hourly. We developed a distinct brand strategy, messaging tool kit, and visual identity that launched them out of the corporate tech sea of sameness to reflect their unwavering focus on hourly workers.

Image 01 Hero min
Old Logo
New Logo
Image 05 Gradient Palette min

Kinetic gradients illustrate the overflowing sea of candidates Fountain provides and gives the brand a sense of depth and movement through color. Introducing purple into the palette allowed Fountain to own a more distinct color in the market while maintaining the equity Fountain had in its original blue.

Image 04 Gradient Colors
Image 06 Poster 1945 1 2022 05 17 2

The Fountain website underwent a radical overhaul in an effort to clearly communicate the complex offerings they provide. We partnered with Whiteboard, a digital agency, to craft a better user experience while we designed the branded UI. The new site brings a refreshing sense of humanity with photos of honest-to-goodness hourly workers, taking on a personality that draws you in and doesn’t leave you guessing.

Image 08 Web Why Fountain
Image 09 Web Template Page
Image 11 Icons
Display 0547 2022 11 18
Image 13 Sign 1600 1 2022 05 16 1 2 3 1 min
Image 14 Poster 1887 1 2022 05 16 1 min
Image 15 Banner 1549 2022 05 13 1
Image 16 Swag

This timely rebrand came amidst a labor shortage sparked by the pandemic – a crisis that left employers scrambling to fill positions and hourly workers feeling undervalued.

Now equipped with a kinetic new visual and verbal identity that empowers them to Outpace Hourly, they can deliver delight and insight to the world's greatest brands.

Image 18 Web Mobile