(Work)
Casinos.com
Take a chance on games, not casinos.
Intro
If online casinos are the Wild West, then Casinos.com is the new sheriff—the casino comparison site for players in search of fun and safe online casino games.
In an industry where chance is the name of the game, Casinos.com wanted a brand that didn't feel like a gamble. Together, we created a brand identity players could trust. A fun online gateway to legit destinations. No risky websites or sketchy casinos. Just legitimate thrills.
In order to help players play with confidence, we knew the brand had to lay its cards on the table for the whole world to see.
Most competitors try to recreate the red carpet, green felt, black tie experience, but our research proved that the ideal audience was nothing like the high-rolling James Bond. Instead, our audience were the thrill seekers who preferred to go all-in while reclined back, feet up, with a cocktail in hand.
Casinos.com takes a new approach by pairing exuberant visuals with refreshingly candid and sharp language. The result is a brand identity that matches the glamor and excitement of online gambling with the trust and authenticity of a worldwide leader.
Sparkles, tokens, and clean geometric lines come together to create a unique experience in the online casino space. Fun and trustworthy, the casinos.com brand doesn’t just refer visitors like its dusty competitors do, but invites them to explore, learn, and enjoy thrilling games backed by legit online casinos.
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