Take a chance on games, not casinos.

In an industry where chance is the name of the game, Casinos.com wanted a brand that didn't feel like a gamble. Together, we created a brand identity players could trust. A fun online gateway to legit destinations. No risky websites or sketchy casinos. Just legitimate thrills.

In order to help players play with confidence, we knew the brand had to lay its cards on the table for the whole world to see.

Most competitors try to recreate the red carpet, green felt, black tie experience, but our research proved that the ideal audience was nothing like the high-rolling James Bond. Instead, our audience were the thrill seekers who preferred to go all-in while reclined back, feet up, with a cocktail in hand.