(Work)
Case IQ
Clarifying a human-centric mission
Intro
Safeguarding against workplace peril.
Case IQ protects against potential workplace hazards by providing investigatory platforms that uncover, clarify, and spot trends to prevent corporate harm. Formerly I-Sight, Case IQ needed a rebrand that better communicated the range and precision of their growing platform.
Case IQ came to Matchstic with the goal of a full visual and strategic rebrand. They partnered with us to develop a visual identity that would help crystalize the future of their deeply human-centric product. We needed to build a system that was equal parts precise and upbeat.
While Case IQ’s platform might be intuitive and easy to use, the full breadth of all the ways the software helps it’s clientele was a more challenging concept to distill and communicate.
Our solution was to develop an identity that was all about clarity. We needed to quickly reflect the investigatory nature of their software. The idea of trends and solutions coming into focus became the linchpin of the system. Pixels coming into focus and human-centric photography help create a visual metaphor for this focus and clarity.
The logotype had to be simple but not void of personality. We chose a sans-serif that had the right precision in its geometric angles and just enough friendly quirk to express our decisive optimism. In the spirit of transparency we figured the best way to show the organized efficiency of the platform was to highlight our grid system.
Throughout the system we utilize a welcoming color palette to make sure we never stray too far from human. Purple takes center stage as a friendly but discerning hero color that sets Case IQ apart in a sea of similar industry hues.
Partnering with Case IQ brings hazard into focus. Their investigatory platforms illuminate risk and prevent peril for the good of employers and employees alike.
Thanks to:
Erik Carlson at Case-IQ for trusting us and collaborating so seamlessly.
Credits:
Designed by Sean Jones, Christian Tompkins, Rachel Jackson
Animations by Max Prince
Design
Direction by Meghan Murray
Brand Strategy by Mitchell Ditto, Dee Boyle
Project Management by Lauren Hood
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