Nashville Branding Agency

Matchstic, a branding agency that serves clients in Nashville, Tennessee, crafts brands for businesses and organizations in all industries. Using our holistic approach to brand development, we aim to ignite passionate brands that communicate your message and create awareness about products and services.

Our brand development approach includes:

Brand Audit - Assessing your current brand’s equity is the first step in improving your brand or designing a new one. During this step, we will research the reputation of your brand and those of your competition. Interviewing stakeholders such as employees and clients or customers often can assist us indetermining what your brand is doing well and how it can improve.

Brand Strategy & Positioning - By combining information from the brand audit, we can better determine your brand’s characteristics and target audience. This information serves as building blocks for us as we work with you to create a positioning platform and narrow focus for your new brand.

Brand Name - Your brand name communicates organizational philosophies as much as it does products and services; it’s a primary way that clients and customers recognize you. When determining the best brand name for our clients, we first outline their key messages, vision statements, target audience and competing organizations. In considering these factors, we arrive at the most memorable and relevant brand names.

Brand Identity (Brand Mark) - A logo and tagline often comprise a brand’s identity. These items visually represent your business or organization and communicate who you are and what customers, clients and even employees can expect from your products and services. This brand mark is a consistent way to communicate each aspect of your business or organization across all internal and external channels.

Utilizing our holistic approach, Matchstic’s designers and architects can ignite a passionate brand that is perfect for you. Contact us today to learn how our services can help improve your business or organization.