(Service)
Employer Branding Services
Employer Brand is the reputation of a company as an employer, and radically relevant brands intentionally shape how they are perceived. It defines your Employee Value Proposition (EVP), which articulates the promises mutually made between your organization and employees, to build a compelling employer identity.
Build a brand your people believe in
Top talent is selective and reputation travels fast, so your employer brand is not a nice-to-have—it’s a strategic advantage that aligns internal culture with external perception to build trust and affinity. In fact, effective employer branding is known to lower recruitment costs and improve the quality of hires. Matchstic takes a unique and broad approach to employer branding. We work at both the corporate and consumer brand level, creating employer brands that are both distinct and thoughtfully connected to the parent brand.
We partner with marketing and HR leaders to clarify, craft, and activate employer brands that work.
Matchstic Employer Branding Services
(01)
EVP Platform Development
Articulate what makes your company a unique and valuable place to work with a well-defined Employee Value Proposition (EVP), personality, and promises you make to your employees.
(02)
Internal Brand Research
Interviews, focus groups, surveys, and workshops to uncover employer brand qualities as well as the needs and challenges of current employees.
(03)
External Market Research
Qualitative and quantitative research to understand the existing perception, differentiators, and competitive landscape of your Employer Brand.
(04)
Employer Branding Research
Reach top talent and inspire current team members with a full messaging suite that includes a bank of headlines, conversation starter, opening paragraph and core talent messages.
(05)
Visual Employer Identity
Standout with a distinct visual system that works with your parent brand and includes typography, color palette, graphic assets, and defined photography style.
(06)
Internal Cultural Activation
Align your team with brand enforcing internal messaging, culture programs, and strategic tools that reflect the new employer brand and drive employee engagement.
Employer Branding Case Study: Bon Secours Mercy Health
