Blake Howard

Exploring how bold leaders build radically relevant brands in a changing world.

Blake Howard has spent nearly two decades helping organizations create Radically Relevant brands. As Creative Director and co-founder of Matchstic, he leads the creative vision that shapes brand identity work for growing companies with ambitious ideas. His approach moves beyond aesthetics to build identities that create market distinction and deep audience connections.

Focus Areas

• Brand identity creation and evolution
• Visual systems that carry meaning
• Messaging and narrative interplay
• Creative leadership and studio vision
• Thoughtful integration of design and strategy
• Storytelling through craft and detail

About Blake

Blake is the co-founder of Matchstic, a brand consultancy helping leaders build Radically Relevant brands. With a deep love for strategic creative and design systems, he has shaped tech, entertainment, industrial, food and beverage, and nonprofit brands alike.

Blake hosts the industry-leading podcast A Change of Brand and authored the book Radically Relevant, a guide to help growing brands get unstuck and move forward with confidence.

Blake’s notable clients include Chick-fil-A, Publix, UPS, Boys & Girls Clubs of America, the City of Atlanta, Sky Zone, Rain Bird, and the TGR Foundation. His work has been featured in Fast Company, CityLab, and Designing Brand Identity, and has received recognition from Graphis, Communication Arts, and Brand New.

Recent Articles & Appearances

By Blake Howard

• A Change of Brand: Season 5 Sneak Peek — Matchstic Podcast
• A CMO’s Guide to Preparing for a Rebrand — Matchstic Insights
• Why Truth Is a Process at Matchstic — Matchstic Insights

External Features & Conversations

• Guest: Accidental Creative Podcast — exploring challenges of brand transformation
• Speaker: Brighter Web Conference on Radical Relevance — design and identity insights
• Papirfly Webinar
• A Change of Brand Podcast
• A Change of Brand Podcast
• Chick-fil-A Nonprofit Accelerator Conference
• Same Page Working Theories Conference
• RGD Design Thinkers Conference: Naming for Designers
• RGD Design Thinkers Conference: Designing City Signage
• RGD Design Thinkers Conference: You Want to Be Creative Director?
• Every Home Podcast
• Nice Work Podcast
• Plywood Presents