Brand Architecture

Brand architecture is the strategic framework that defines the relationship between a corporate brand, its sub-brands, endorsed brands, and individual products or services. It establishes how these entities are organized, named, and presented to create clarity for customers, build brand equity across the portfolio, and support business growth through a coherent brand system.

Strategy that puts it all together

At its core, brand architecture is about answering one critical question: How should we organize our brand portfolio so that each brand builds value for the business without creating market confusion or internal competition? This question often comes up when companies are merging, acquiring, or starting new businesses. In many cases your business has grown naturally and some clarity and structure are needed to power the next phase of growth.

Matchstic Brand Architecture Services

(01)

Brand Portfolio Audits

A deep dive into your current brand ecosystem to identify overlap, misalignment, and opportunities for simplification or expansion.

(02)

Strategic Structure Recommendations

Recommendation on the right-fit architecture model for your company based on the category and value proposition of your offerings, whether that’s a Branded House or House of Brands.

(03)

Naming Conventions & Systems

Frameworks that create clarity, consistency, and logic across product names, services, divisions, or brand levels.

(04)

Visual & Verbal Alignment

Ensures that all levels of the brand are visually and verbally connected in a unified system.

(05)

Implementation Guidance

Provide tools such as decision trees, transition plans, and nomenclature guides, along with coaching, to support the rollout of the new brand architecture internally (across teams and systems) and externally (to customers and stakeholders).

(06)

Visual Explorations

Visual explorations are design concepts that bring the strategic structure to life., and help you to see how the system looks in the real world.