Brit Blankenship

Brit is a Creative Director at Matchstic who believes in beautiful strategy and smart design. With roots in writing and graphic design, she brings a multidisciplinary approach to brand work. She takes a collaborative approach with her clients and craft experts to shape distinctive, resonant identity systems that are useful for a wide range of brand builders.

Focus Areas

• Brand identity systems & visual language
• Naming that communicates meaning
• Creative strategy & design leadership
• Collaboration with client and creative teams
• Identity work built with usability in mind

About Brit

Brit learned early on that the richest work happens where disciplines interact. Today her role spans design, writing, naming, and brand strategy. This collaborative perspective drives her to lead work that blends strategic meaning with verbal clarity and visual impact. She finds energy in the unexpected solutions that emerge when smart questions meet creative rigor.

At Matchstic, Brit partners with teams who are ready to break from the expected and build identities that can do work—systems that are thoughtfully used by teams to affect engaging audience experiences. Brit’s style invites participation, aims to empower internal teams, and guides them through sets of decisions with tradeoffs.

Across projects—whether refreshing a legacy identity or helping a mission-driven organization find its voice—Brit’s work is grounded in curiosity and strategic care. She builds creative systems that are beautiful and functional, rooted in insight and tuned for the people who will live with them. Part of that is asking the right questions early, listening deeply, and designing with clarity and purpose.

Brit believes that identities should balance equity in long-lasting elements used consistently, with expressive, flex elements that dynamically move and should be refreshed over shorter periods of time.

Brit has partnered with hundreds of brands across a myriad of B2B and B2C industries from startups to Fortune 50 enterprises. With a mind for both big picture possibilities and practical realities, Brit is comfortable standing in the tension with her clients as they navigate the complex process of rebrand, launch, and implementation.

Recent Articles & Appearances

While Brit’s focus is primarily on creative leadership and identity work at Matchstic, her insights show up in conversations about design process, client collaboration, and brand systems:

• Featured in Inside the Studio: Matchstic — a conversation on creative approach and brand work (Matchstic podcast/mini-series)
• Interview on design practice and client collaboration with Brandpad — exploring identity work and creative process
• Keynote speaker at Lamar Dodd School of Art’s Arts, Career, Entrepreneurship Series

Teaching

As an adjunct professor, Brit has taught lower and upper-level courses at Emory University and University of Georgia (her alma mater—go dawgs!) in Graphic Design, Professional Practices, and Brand Identity.