Raising the Bar for a Local Brewery
It’s not everyday we get to work with a brewery, especially a local legend. So when Monday Night came calling, we came running. As it turns out, the team was as fun to work with as their beer is to drink. We set out to capture not just the creativity and craftsmanship of the beer, but the genuine enthusiasm and humor of the people behind it.
We designed a hand-drawn logo and a custom font, both created specifically for the brewery, to reflect the genuine craftsmanship behind the beers.
Our color choices were inspired by both the clever names and the liquid itself. Inspired by the day/night contrast in the brewery's name, each can features an illustration style built on negative space.
