Memphis Branding Agency

In the same way that great music and unforgettable food define the city of Memphis, an organization’s brand defines its values, beliefs and value proposition. In a sense, it’s your business foundation.

At Matchstic, we know that a brand is more than just a logo. Our brand architects have a passion for creating memorable, relevant and lasting brands that incite brand awareness and customer loyalty. Through branding, your customers better understand your true identity.

Our services include:

Brand Audit - Our team will assess your current brand’s equity through an understanding of its internal and external perceptions. We also explore opinions about your competitors’ brands. During the brand audit, we may interview key clients and stakeholders to assist us in determining your current brand’s strengths and weaknesses.

Brand Strategy & Positioning - Using our findings, we work with you to clarify your brand’s characteristics and define its target audience. Through this process your brand’s value proposition, positioning statement, core purpose and brand attributes are defined and refined. The result is a comprehensive Brand Brief that serves as the lens through which the brand will be built.

Brand Name - To establish the brand name, we will examine the key message, vision and target audience of your brand. Following a competitive analysis of existing names, we brainstorm and scrutinize hundreds of potential names to arrive at the one that will create success for your business or organization.

Brand Identity (Brand Mark) - Your mark, often a logo, is the visual representation of your brand. Fundamental to customer recognition, it is the simplest expression of the business. Our designers customize a distinct, substantial and inspiring brand mark that communicates the value of your organization.

Whether you’re looking to improve an existing brand or create a new one, you’ve come to the right place. Contact us today to learn how our branding process can ignite a passionate brand for you.