Louisville Branding Agency

As a branding agency that works with clients of all sizes and industries, Matchstic is proud to partner with Louisville organizations to develop relevant, memorable brands. Through our holistic brand development process, our designers and architects systematically construct brands that resonate on every level within an organization.

Our branding services include:

Brand Audit - Through a series of audits, we gather information regarding the perceptions that surround your brand. Along with its marketplace value, we assess what you and your customers say about your brand. We also study what brands your competitors are using and determine their strengths and weakness. Together with this information, we can accurately determine what your brand is doing well and how it can improve.

Brand Strategy & Positioning - When developing a brand strategy and positioning statement, we first assess the values, perceptions, reputation and purpose that you want your brand to communicate in addition to considering your brand’s characteristics and attributes. We use this information to develop a "Brand Brief" that serves as a future road map for fully developing your brand.

Brand Name - A name speaks volumes about an organization. Our brand architects gather information from you - such as your target audience and desired brand messages and purpose - and then brainstorm a comprehensive list of names that could work well at your organization. They then filter this information through a network of factors that include competing brands’ names. Working with you, our architects arrive at a name that will bring brand success to your organization.

Brand Identity (Brand Mark) - Often visually represented as a logo, your organization’s identity helps to foster consumer awareness and recognition within your target market. Its look and feel communicates important messages such as organizational principles and vision to internal and external key stakeholders.

At Matchstic we can help build your brand or refine an existing one. Contact us today to learn how our branding process can ignite a passionate brand for you.