Charlotte Branding Agency

As a premier branding agency serving clients in Charlotte, North Carolina, Matchstic’s work is distinguished by our holistic approach to brand development. We combine creativity and strategy to craft a brand that not only represents a business or organization’s products or services but also communicates its vision and values. Through our branding process, clients - of all industries - obtain brands that are as memorable as they are relevant.

Our branding approach includes:

Brand Audit - Our approach begins by researching the perceptions surrounding your current brand and those of your competitors’ brands. By evaluating these reputations and hosting interviews with key stakeholders such as employees and clients, we can more accurately assess the strengths and weakness of your brand.

Brand Strategy & Positioning - Using the information we gather during the brand audit, we work with you to determine your brand’s characteristics and specify its target group. These elements assist us in creating a narrow focus for your new brand and allow us to strategically position it as we introduce it into your consumer market.

Brand Name - Your brand name is one of the first interactions your clients and customers have with your brand, and our team works hard to ensure that your name communicates clear and consistent messages to your target groups. We study your values, products or services, key messages, vision statements and competing organization’s names to ensure that your brand name is truly representative of your business or organization.

Brand Identity (Brand Mark) - Our designers create a logo or tagline to serve as the visual representation of your brand. This brand identity, or mark, allows you to communicate consistently with key stakeholders across all levels of your organization and aids you in managing your communications throughout your consumer market.

If you’d like to learn more about Matchstic’s branding process, please contact us today. Our brand architects are ready to ignite passionate brands for your organization.