Birmingham Branding Agency

As a premier branding agency serving Birmingham, Alabama, Matchstic’s holistic approach to brand development creates effective brands for clients in any industry. Through creative thinking and smart design, our architects craft brands that not only highlight quality products and services but also communicate core principles and philosophies.Our services include:

Brand Audit - We will assess your current brand’s equity by gaining an understanding of the internal and external perceptions surrounding your brand and exploring the opinions about competing organizations’ brands. During the brand audit, we may interview key clients and stakeholders to assist us in determining your current brand’s strengths and weaknesses.

Brand Strategy & Positioning - We will aggregate the research and findings of our brand audit and work with you to clarify your brand’s characteristics and define its target audience. This process will assist us as we narrow your brand’s focus and develop a new positioning platform that builds on the current brand’s strengths and improves on its weaknesses.

Brand Name - To establish the brand name, we will first determine your brand’s key messages, vision statements and target audience. Following a competitive analysis of existing names, we will aid you in brainstorming and scrutinizing potential brand names so that we arrive at the one that is most memorable and relevant to your business or organization.

Brand Identity (Brand Mark) - Your mark, often a logo and tag line, is the visual representation of your brand. Working with you and our designers, we will customize a brand mark that communicates your values and allows consumers to recognize your products and services.

Whether you’re looking to improve an existing brand or create a new one, you’ve come to the right place. Contact us today to learn how our branding process can ignite a passionate brand for you.