Making a Colossal Impact
Software developing firm Tyrannosaurus Tech approached us seeking an identity that wouldn’t soon go extinct. They are colossally committed to their clients, standing out among the competition by being approachable, curious and playful.
![T Rex Tech Case Study Posters](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/TRexTech_CaseStudy_Posters.jpg)
We started to build on that idea by first evolving the company’s mascot from a fearsome beast to a dino that’s fearlessly friendly.
![T Rex Tech Case Study Logo Before](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/logos/TRexTech_CaseStudy_Logo_Before_2021-02-09-193906.png)
![T Rex Tech Case Study Logo After](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/logos/TRexTech_CaseStudy_Logo_After_2021-02-09-193910.png)
![T Rex Tech Case Study Stickers](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/TRexTech_CaseStudy_Stickers.jpg)
We further punched up the identity using a palette of tropical greens and blues, contrasted with a vivid yellow. A big, bold typeface set in all caps helps headlines make a statement.
![T Rex Tech Case Study Water Bottle](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x1462_crop_center-center_none/TRexTech_CaseStudy_WaterBottle.jpg)
![T Rex Tech Case Study Presentation](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/TRexTech_CaseStudy_Presentation.jpg)
![T Rex Tech Case Study Enamel Pin](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x1462_crop_center-center_none/TRexTech_CaseStudy_EnamelPin.jpg)
![T Rex Tech Case Study Instagram](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/TRexTech_CaseStudy_Instagram.jpg)
Riffing off of the Jurassic theme, textured shapes, claw marks and photographic styles add some energy and versatility to applications.
![T Rex Tech Case Study Hat](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/TRexTech_CaseStudy_Hat.jpg)
![T Rex Tech Case Study Newsletter](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/TRexTech_CaseStudy_Newsletter_2021-02-10-142525.jpg)
A whimsical illustration style and friendly messaging bring some personality and humor, which is helpful in an industry where both are uncommon.
![T Rex Tech Case Study Mug](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x1462_crop_center-center_none/TRexTech_CaseStudy_Mug_2021-02-10-135619.jpg)
![T Rex Tech Case Study Illustration 01](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x1446_crop_center-center_none/TRexTech_CaseStudy_Illustration_01.jpg)
![T Rex Tech Case Study Illustration 02](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x1446_crop_center-center_none/TRexTech_CaseStudy_Illustration_02.jpg)
![T Rex Tech Case Study Illustration 03](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x1446_crop_center-center_none/TRexTech_CaseStudy_Illustration_03.jpg)
![T Rex Tech Case Study Illustration 04](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x1446_crop_center-center_none/TRexTech_CaseStudy_Illustration_04.jpg)
![T Rex Tech Case Study Illustration 05](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x1446_crop_center-center_none/TRexTech_CaseStudy_Illustration_05.jpg)
![T Rex Tech Case Study Illustration 06](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x1446_crop_center-center_none/TRexTech_CaseStudy_Illustration_06.jpg)
"The process was healthy, collaborative, and enjoyable. It was fun for us to think through the brand in an in-depth and strategic way, which we previously didn’t have the opportunity to do."
Richard Simms, Co-Founder, Tyrannosaurus Tech
![T Rex Tech Case Study Guidelines](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/TRexTech_CaseStudy_Guidelines.jpg)