We started to build on that idea by first evolving the company’s mascot from a fearsome beast to a dino that’s fearlessly friendly.
We further punched up the identity using a palette of tropical greens and blues, contrasted with a vivid yellow. A big, bold typeface set in all caps helps headlines make a statement.
Riffing off of the Jurassic theme, textured shapes, claw marks and photographic styles add some energy and versatility to applications.
A whimsical illustration style and friendly messaging bring some personality and humor, which is helpful in an industry where both are uncommon.
"The process was healthy, collaborative, and enjoyable. It was fun for us to think through the brand in an in-depth and strategic way, which we previously didn’t have the opportunity to do."
Richard Simms, Co-Founder, Tyrannosaurus Tech