Matchstic
01_ATL_DCP_2000

With big dreams to build a closely aligned department and drive responsible growth in our city, Commissioner Tim Keane sought our help. We worked with him and his core team to uncover why the department exists and what they hope to accomplish.

The result was a focus on designing Atlanta at its finest.

02_ATL_DCP_To Be Clear
03_ATL_DCP_2000

The challenge was to design a system within the long-standing city brand, including a seal that's been around since the 19th century. In response, we created a clear hierarchy using practical typography, focusing more on utility than ornamentation. We were also charged with humanizing the language they use, to better inform the public and provide clear direction.

04_ATL_DCP_Logo

What came next were a series of improvements to the customer experience, starting with a new department name.

We updated the brand architecture using emotional color theory to differentiate the offices within the department.

05_ATL_DCP_2000
06_ATL_DCP_2000

And helped implement new way-finding standards within the offices, including signage that would clearly direct people through the permitting and approval process.

01 DCP 2019 04 26
02 DCP 2019 04 26
07_ATL_DCP_2000

As a public service, Department of City Planning prides itself on showing up every day to give Atlanta its all. Their new identity system helps them do this by removing barriers for citizens to interact with the department.

08_ATL_DCP_2000
09_ATL_DCP_3000
10_ATL_DCP_2550