Keeping Atlanta Atlanta.
The City of Atlanta’s Future Places Project is an effort to ensure that Atlanta is well-positioned to champion and enact historic preservation initiatives for decades to come. The initiative—comprised of extensive research, comparative analysis and public outreach—hopes to create a compelling narrative that captures the heart and soul of Atlanta’s historic places and better shape preservation policies into the future.
We were tasked with giving the initiative a name that makes historic preservation more relatable and relevant to the general public.
![03 FPP 1500](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x1462_crop_center-center_none/03_FPP_1500.png)
![02 FPP 1500](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x1462_crop_center-center_none/02_FPP_1500.png)
Historic preservation is about keeping Atlanta's identity intact as the city progresses forward, so we focused the name and message on an idea that is most relevant to all residents: the future.
![05 FPP 3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/05_FPP_3000.jpg)
![06 FPP 3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/06_FPP_3000_200106_194844.jpg)
In keeping with the Department of City Planning’s master visual identity system, the Future Places Project boasts a bright and imaginative purple paired with bold typography.
![12 FPP 3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/12_FPP_3000.jpg)
![08 FPP 3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/08_FPP_3000_200102_022047.jpg)
![07 FPP 1500](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x1462_crop_center-center_none/07_FPP_1500_200106_190400.jpg)
With plain-spoken optimism, the initiative's messaging simplifies the value of historic preservation and invites the public to actively participate in this critical civic topic.
![09 FPP 3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/09_FPP_3000.jpg)