Matchstic Radically Relevant
ATL Future Places Project RD02 23

We were tasked with giving the initiative a name that makes historic preservation more relatable and relevant to the general public.

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Historic preservation is about keeping Atlanta's identity intact as the city progresses forward, so we focused the name and message on an idea that is most relevant to all residents: the future.

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In keeping with the Department of City Planning’s master visual identity system, the Future Places Project boasts a bright and imaginative purple paired with bold typography.

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With plain-spoken optimism, the initiative's messaging simplifies the value of historic preservation and invites the public to actively participate in this critical civic topic.

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