Georgia, we have a problem.
The exploitation of children in the sex trafficking trade is an everyday problem in our great state (and around the nation).
Georgia’s Attorney General and his partners at Street Grace came to us to help them name and brand a profoundly important message.
We were humbled to be part of this project. But it wasn't a cake walk. We had to take a close look at the ugly truth and uncovered some reoccurring excuses that offenders often tell themselves:
“I'm not a bad guy.”
“She looked 18.”
“It was only for the weekend.”
We put people face-to-face with this harsh reality.
We created a custom typeface inspired by the neon signage synonymous with strip clubs.
The campaign was so successful it spread across the country to other states with the same problem.