Georgia, we have a problem.
The exploitation of children in the sex trafficking trade is an everyday problem in our great state (and around the nation).
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Georgia’s Attorney General and his partners at Street Grace came to us to help them name and brand a profoundly important message.
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We were humbled to be part of this project. But it wasn't a cake walk. We had to take a close look at the ugly truth and uncovered some reoccurring excuses that offenders often tell themselves:
“I'm not a bad guy.”
“She looked 18.”
“It was only for the weekend.”
We put people face-to-face with this harsh reality.
![03 Not Buying It 3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/03_NotBuyingIt_3000.jpg)
We created a custom typeface inspired by the neon signage synonymous with strip clubs.
![04 Not Buying It 3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x1462_crop_center-center_none/04_NotBuyingIt_3000.jpg)
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The campaign was so successful it spread across the country to other states with the same problem.
![08 Not Buying It 3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/08_NotBuyingIt_3000.jpg)
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![12 Not Buying It 3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/12_NotBuyingIt_3000_190405_222722.jpg)