Georgia’s Attorney General and his partners at Street Grace came to us to help them name and brand a profoundly important message.
We were humbled to be part of this project. But it wasn't a cake walk. We had to take a close look at the ugly truth and uncovered some reoccurring excuses that offenders often tell themselves:
“I'm not a bad guy.”
“She looked 18.”
“It was only for the weekend.”
We put people face-to-face with this harsh reality.
We created a custom typeface inspired by the neon signage synonymous with strip clubs.
The campaign was so successful it spread across the country to other states with the same problem.