https://learn.matchstic.com > perception-gap
Perception Gap
The distance between the brand you have and the brand you want will determine how you build it.
Search Results
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https://learn.matchstic.com > our-process
Our Process
The days of the disappearing creative act are long gone. We believe a successful branding journey requires a blend of empathy, transparency, collaboration, truth, and vision. -
https://learn.matchstic.com > culture-of-healing-trend-report
Culture of Healing: Trend Report
For the past couple of years, we've been put through the wringer as a society. Day to day life feels both drastically different and eerily similar. As we begin to remerge and assess the damage, brand leaders must pick up the pieces, building back a brand that's more resilient than it was before. -
https://learn.matchstic.com > give-your-building-a-soul
Give Your Building a Soul
“My building has every convenience. It’s gonna make life easy for me. It's gonna be easy to get things done. I will relax alone with my loved ones.” -
https://learn.matchstic.com > developing-your-true-voice
Developing Your True Voice
Determining your brand voice is the ever-important act of choosing the attitude and personality you want to convey when you communicate. -
https://learn.matchstic.com > developing-a-place-not-a-property
Developing a Place, Not a Property
New developments are a dime a dozen. They tend to copy the form de jour: live, work, play; warehouse lofts, urban marketplaces. Those who get it right know that it’s not about the form of a building or even about being different from the competition—it’s about developing a place that lasts. -
https://learn.matchstic.com > season-5-sneak-peek
A Change of Brand: Season 5 Sneak Peek
People love logos. Since the Gap and Tropicana brand fails of 2010, social posts and national headlines abound with stories of big consumer rebrands. -
https://learn.matchstic.com > a-cmos-guide-to-preparing-for-a-rebrand
A CMO's Guide to Preparing for a Rebrand
Chief Marketing Officers have challenges. Brand shouldn't be one of them. -
https://learn.matchstic.com > behind-the-rebrand-with-ollion
Behind the Rebrand: Ollion
When merging five companies into one brand, how do you create internal excitement and unite your culture? -
https://learn.matchstic.com > the-matchstic-holiday-wish-list
The Matchstic Holiday Wish List
It’s that time of year again. You know the one. Everybody’s asking what we want for the holidays. What size? What color? Remind me of your allergies again?