https://learn.matchstic.com > a-cmos-guide-to-preparing-for-a-rebrand
A CMO's Guide to Preparing for a Rebrand
Chief Marketing Officers have challenges. Brand shouldn't be one of them.
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https://learn.matchstic.com > behind-the-rebrand-with-ollion
Behind the Rebrand: Ollion
When merging five companies into one brand, how do you create internal excitement and unite your culture? -
https://learn.matchstic.com > the-matchstic-holiday-wish-list
The Matchstic Holiday Wish List
It’s that time of year again. You know the one. Everybody’s asking what we want for the holidays. What size? What color? Remind me of your allergies again? -
https://learn.matchstic.com > how-we-find-harmony-in-branding
How We Find Harmony in Branding
The best brands sing. You know what I mean. When all the brand elements work together they can really create something special. The world’s most distinctive brands are harmonious—one with their audience, their market, and their employees. -
https://learn.matchstic.com > why-truth-is-a-process-at-matchstic
Why Truth is a Process at Matchstic
“Truth” certainly seems more subjective than ever. However, after 20 years of leading clients through rebrands, I’ve found it to be one of the few things to stand the test of time. -
https://learn.matchstic.com > 4-themes-from-season-4-of-a-change-of-brand
4 Lessons from Season 4 of A Change of Brand
ICYMI, Matchstic produces a podcast called A Change of Brand, sharing stories of rebrand glory, drama or disaster. -
https://learn.matchstic.com > how-courage-defines-matchstic
How Courage Defines Matchstic
There's a lot to fear in rebranding. -
https://learn.matchstic.com > 20-years-of-matchstic
What’s Kept Matchstic Burning After 20 Years?
It’s hard to believe, but 2023 saw us reach the 20th anniversary of Matchstic. -
https://learn.matchstic.com > behind-the-rebrand-with-brightwild
Behind the Rebrand: Brightwild
How do you know when your brand needs a little tweaking versus a complete overhaul? -
https://learn.matchstic.com > behind-the-rebrand-with-monday-night-brewing
Behind the Rebrand: Monday Night Brewing
After 11 years of being one of the most recognizable breweries in the Southeast, why did Monday Night Brewing decide it was time for a rebrand?