https://learn.matchstic.com > generative-engine-optimization-geo-what-brand-leaders-need-to-know
Generative Engine Optimization (GEO): What Brand Leaders Need to Know
“I can’t remember the last time I used Google!” said a colleague in a recent meeting. And so, the internet is moving and shifting... again. As important as Search Engine Optimization (SEO) has been to your business, GEO now can’t be ignored.