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186 results:

• https://learn.matchstic.com > generative-engine-optimization-geo-what-brand-leaders-need-to-know

  Generative Engine Optimization (GEO): What Brand Leaders Need to Know

  “I can’t remember the last time I used Google!” said a colleague in a recent meeting. And so, the internet is moving and shifting... again. As important as Search Engine Optimization (SEO) has been to your business, GEO now can’t be ignored.
• https://learn.matchstic.com > a-practical-guide-to-branding-for-llms

  A Practical Guide to Branding for LLMs

  The rise of large language models (LLMs) like ChatGPT and Claude means your brand is no longer just judged by humans. It’s also interpreted, summarized, and shared by machines. So, how do you guide what they say?
• https://learn.matchstic.com > employer-branding-project-timelines

  How Long Does an Employer Branding Project Take?

  Getting ready to embark on an employer branding project? Like all good things in life, this will take time. But how much time, you say?
• https://learn.matchstic.com > top-4-hr-director-responsibilities

  Employer Brand: Top 4 HR Director Responsibilities

  HR leaders are increasingly turning to employer branding for company and career growth. And for good reason.
• https://learn.matchstic.com > launching-a-new-employer-brand

  Launching a New Employer Brand

  Launching a new employer brand is a major milestone, but it’s not a single moment. It’s a phased journey that demands clarity, coordination, and above all, trust.
• https://learn.matchstic.com > 3-employer-branding-methods

  3 Employer Branding Methods

  “In the absence of a clear strategy, everything looks like a good idea.” - Unknown
• https://learn.matchstic.com > 3-keys-to-leading-a-successful-employer-brand-project

  3 Keys to Leading a Successful Employer Brand Project

  For HR directors, leading a successful employer brand project is crucial for attracting and retaining top talent. An initiative like this involves not just a change in visual identity, but a strategic transformation of how the company is perceived by current and potential employees.
• https://learn.matchstic.com > what-is-an-employee-value-proposition

  What is an Employee Value Proposition

  Effective employer branding is known to lower recruitment costs and improve the quality of hires.
• https://learn.matchstic.com > 3-step-method-for-calculating-roi-of-employer-branding

  3 Step Method for Calculating ROI of Employer Branding

  As an HR executive, you know you have to bring the numbers. At your 1,000 employee company that means justifying resource requests. Resources for employee branding can be especially hard to come by. It will be easier if we do a little digging and a little math.
• https://learn.matchstic.com > our-process

  Our Process

  The days of the disappearing creative act are long gone. We believe a successful branding journey requires a blend of empathy, transparency, collaboration, truth, and vision.