“I can’t remember the last time I used Google!” said a colleague in a recent meeting. And so, the internet is moving and shifting... again. As important as Search Engine Optimization (SEO) has been to your business, GEO now can’t be ignored.
The rise of large language models (LLMs) like ChatGPT and Claude means your brand is no longer just judged by humans. It’s also interpreted, summarized, and shared by machines. So, how do you guide what they say?
Launching a new employer brand is a major milestone, but it’s not a single moment. It’s a phased journey that demands clarity, coordination, and above all, trust.
For HR directors, leading a successful employer brand project is crucial for attracting and retaining top talent. An initiative like this involves not just a change in visual identity, but a strategic transformation of how the company is perceived by current and potential employees.
As an HR executive, you know you have to bring the numbers. At your 1,000 employee company that means justifying resource requests. Resources for employee branding can be especially hard to come by. It will be easier if we do a little digging and a little math.