During a merger or an acquisition, businesses have a lot to focus on. Amid negotiations, regulatory compliance, and personnel issues, your brand, and how it is protected, can get overlooked. However, making sure your intellectual property is protected and your brand is understood are vital to ensuring your overall M&A strategy is sound.
The value of a strong, distinguished visual identity is a no-brainer for most marketers. The need for a well-designed logo and a unique name? Brand-builders get it. Creating an identity system built around the mark? Of course. Color, typography and iconography? All standards on the checklist.
The days of the disappearing creative act are long gone. We believe a successful branding journey requires a blend of empathy, transparency, collaboration, truth, and vision.
For the past couple of years, we've been put through the wringer as a society. Day to day life feels both drastically different and eerily similar. As we begin to remerge and assess the damage, brand leaders must pick up the pieces, building back a brand that's more resilient than it was before.