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148 results:

• https://learn.matchstic.com > our-process

  Our Process

  The days of the disappearing creative act are long gone. We believe a successful branding journey requires a blend of empathy, transparency, collaboration, truth, and vision.
• https://learn.matchstic.com > culture-of-healing-trend-report

  Culture of Healing: Trend Report

  For the past couple of years, we've been put through the wringer as a society. Day to day life feels both drastically different and eerily similar. As we begin to remerge and assess the damage, brand leaders must pick up the pieces, building back a brand that's more resilient than it was before.
• https://learn.matchstic.com > give-your-building-a-soul

  Give Your Building a Soul

  “My building has every convenience. It’s gonna make life easy for me. It's gonna be easy to get things done. I will relax alone with my loved ones.”
• https://learn.matchstic.com > developing-your-true-voice

  Developing Your True Voice

  Determining your brand voice is the ever-important act of choosing the attitude and personality you want to convey when you communicate.
• https://learn.matchstic.com > developing-a-place-not-a-property

  Developing a Place, Not a Property

  New developments are a dime a dozen. They tend to copy the form de jour: live, work, play; warehouse lofts, urban marketplaces. Those who get it right know that it’s not about the form of a building or even about being different from the competition—it’s about developing a place that lasts.
• https://learn.matchstic.com > season-5-sneak-peek

  A Change of Brand: Season 5 Sneak Peek

  People love logos. Since the Gap and Tropicana brand fails of 2010, social posts and national headlines abound with stories of big consumer rebrands. Can you believe the new Johnson and Johnson logo? Did you see what Elon did to Twitter? I can’t believe EA Sports dropped “FIFA” from the name of their best-selling video game. Analyzing any brand change is great, but the better question is, how did they do it? Answering that question has been the driving force behind all five seasons of A Change of Brand. As this fifth season launches, new insights from a host of successful rebrand stories have emerged. Here are three that you can’t miss.
• https://learn.matchstic.com > a-cmos-guide-to-preparing-for-a-rebrand

  A CMO's Guide to Preparing for a Rebrand

  Chief Marketing Officers have challenges. Brand shouldn't be one of them.
• https://learn.matchstic.com > behind-the-rebrand-with-ollion

  Behind the Rebrand: Ollion

  When merging five companies into one brand, how do you create internal excitement and unite your culture? Ollion is a global enterprise tech consultancy that helps ambitious organizations change the way they work for good. In this webinar replay, Matchstic co-founder and creative director Blake Howard sits down with Ollion's Chief Marketing and Growth Officer Lauren Dettloff and Chief People Officer Ute Braasch to share inspiration and insights from the recent project. We’ll also be focusing on decision making, keeping your team engaged in the process, and how brand building can shape a newly formed culture.
• https://learn.matchstic.com > the-matchstic-holiday-wish-list

  The Matchstic Holiday Wish List

  It’s that time of year again. You know the one. Everybody’s asking what we want for the holidays. What size? What color? Remind me of your allergies again?
• https://learn.matchstic.com > how-we-find-harmony-in-branding

  How We Find Harmony in Branding

  The best brands sing. You know what I mean. When all the brand elements work together they can really create something special. The world’s most distinctive brands are harmonious—one with their audience, their market, and their employees.