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“I can’t remember the last time I used Google!” said a colleague in a recent meeting. And so, the internet is moving and shifting... again. As important as Search Engine Optimization (SEO) has been to your business, GEO now can’t be ignored.
The rise of large language models (LLMs) like ChatGPT and Claude means your brand is no longer just judged by humans. It’s also interpreted, summarized, and shared by machines. So, how do you guide what they say?
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Getting ready to embark on an employer branding project? Like all good things in life, this will take time. But how much time, you say?
Launching a new employer brand is a major milestone, but it’s not a single moment. It’s a phased journey that demands clarity, coordination, and above all, trust.