Webinars by Matchstic

If you’re a leader championing growth and transformation in the industrial and manufacturing sector, this webinar will equip you with the insights, strategy, and perspective that turns the industry’s least utilized asset into a value-generating tool.

• Learn how to treat brand like an asset by building, maintaining, and proving its value.

• Speak with Laurence Newell from Brand Finance, whose stories and perspective will give you a competitive advantage.

• Trade strategies, findings, and experience with other industry-leading CMOs and executives.

This webinar is for in-house executives, especially CMOs in industrial and manufacturing companies.

Recording

If you’re charged with championing brand change, this webinar will equip you with practical tools to create clarity, confidence, and commitment across your organization.

• Gain rich context for the unique change management realities of branding projects
• Learn from Hilary Sauls of The Armstrong Company, who has done this well
• Live Q&A
• Three free copies of Radically Relevant up for grabs

This one’s just for folks working in-house—whether you’re on a marketing team or part of the leadership crew at a non-agency company.

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This webinar featured Matchstic Co-Founder and Creative Director Blake Howard and Joanna Jenkins, Managing Director, and Russell Thompson, Client Partner, from VIM Group, they dug into the financial, practical, and operational realities of brand change. From the surprising ratio of strategy-to-implementation costs, to the common pitfalls organizations face during rollout, they shared insights that went beyond the surface.

Note: This free webinar recording is for in-house executives and marketing professionals only.

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