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Aiming to attract Nashville newcomers who are eager to explore, as well as urbanites looking to elevate their living experience, Alta Riverwalk’s identity is positioned around being a home that reimagines the riverside. The brand draws on themes of exploration, being active, and enjoying both the great outdoors and the comforts of a well-appointment home.

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We began with a brandmark that feels both organic and outdoorsy, with sloping curves and chiseled edges.

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Mirroring the nearby river, Alta Riverwalk adds texture and interest by layering variations of its palette’s blues and greens, and utilizing photography reflecting bodies of water and blue skies.

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Torn paper edges mimic rippling waves, and badges bring a vintage summer camp vibe.

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With an emphasis on being bike-able and walkable to nearly everything in the city, brand messaging is easygoing and encourages residents to get out and explore what’s just beyond their doorstep.

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