Matchstic Radically Relevant

This new icon in Atlanta’s skyline needed a new name, and we created Hotel Colee, a handle that feels feminine and cheerful, without sounding childish.

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Hotel Colee attracts an audience ranging from business travelers with a discerning eye, to locals looking for a trendy staycation hotspot. With celebration as Colee’s central theme, it only made sense for us to create a brand heaping with Southern hospitality, youthful energy and style for days.

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A hefty typeface accentuated with lighthearted script adds more energy to Hotel Colee’s signature style.

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The hotel’s palette leads with a warm orange set against luscious yellows and pinks, and deep greens and blues that all play together harmoniously in unlikely combinations.


Signature flourishes, swashes and filigree provide a framing device that feels vintage, but looks modern.

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Hotel Colee caps it all off with brand voice and messaging that drops pop culture riffs, ATL slang, and cheeky wordplay.

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Since making its debut Hotel Colee has kept the party going, earning a nomination as one of Travel + Leisure’s 2021 “World’s Best,” and being named “Best Atlanta Staycation Destination” by Jezebel Magazine.