Causing Celebration
We worked with Woodbine Development Partners to design a fashion-forward identity for a hotel in the heart of Buckhead, Atlanta’s unofficial catwalk. Taking over the former W Hotel Buckhead space, the revamped property presents itself as the perfect excuse to live it up.
![Logo](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/Logo.jpg)
This new icon in Atlanta’s skyline needed a new name, and we created Hotel Colee, a handle that feels feminine and cheerful, without sounding childish.
![Stationery Overview 02 copy](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/StationeryOverview_02-copy.jpg)
Hotel Colee attracts an audience ranging from business travelers with a discerning eye, to locals looking for a trendy staycation hotspot. With celebration as Colee’s central theme, it only made sense for us to create a brand heaping with Southern hospitality, youthful energy and style for days.
![Coasters 04](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/Coasters_04.jpg)
A hefty typeface accentuated with lighthearted script adds more energy to Hotel Colee’s signature style.
![Letterhead](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x1462_crop_center-center_none/Letterhead.jpg)
![Headline 02](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/Headline_02.jpg)
![60371e9f0f717 1 image](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x1462_crop_center-center_none/60371e9f0f717-1.image.jpg)
The hotel’s palette leads with a warm orange set against luscious yellows and pinks, and deep greens and blues that all play together harmoniously in unlikely combinations.
![Postcards](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/Postcards.jpg)
Signature flourishes, swashes and filigree provide a framing device that feels vintage, but looks modern.
![Business Cards 02 copy](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/BusinessCards_02-copy.jpg)
![Door Hanger copy](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x1089_fit_center-center_none/DoorHanger-copy.jpg)
![Coasters 05 copy](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x1462_fit_center-center_none/Coasters_05-copy.jpg)
![Business Card](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/BusinessCard_2021-02-25-185851.jpg)
![Notebook 02 copy](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/Notebook_02-copy.jpg)
![Postcard 02](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/Postcard_02.jpg)
Hotel Colee caps it all off with brand voice and messaging that drops pop culture riffs, ATL slang, and cheeky wordplay.
![Key Card 03](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/KeyCard_03.jpg)
![Postcard 03 copy](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/Postcard_03-copy.jpg)
![Robe](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/Robe.jpg)
![Notebook](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/Notebook.jpg)
![Folded Card copy](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/FoldedCard-copy_2021-03-04-160502.jpg)
![Postcard](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x1462_crop_center-center_none/Postcard.jpg)
![Headline 01](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/Headline_01.jpg)
Since making its debut Hotel Colee has kept the party going, earning a nomination as one of Travel + Leisure’s 2021 “World’s Best,” and being named “Best Atlanta Staycation Destination” by Jezebel Magazine.