Creating a low-key vibe with high style
The Station by Alta is in the East Nashville neighborhood, which is known for having a little grit, a lot to do and plenty more on the horizon. We helped Wood Partners create a multi-family brand with fresh energy and vibey style that will attract native Nashvillians and newcomers alike.
A vibrant, tropical palette combined with a human, friendly typeface brings nostalgia without losing its modern edge. Playful stickers, easygoing messaging and retro collage elements all add to The Station’s laid-back, irreverent feel.
As it readies to welcome residents in Summer 2023, The Station injects new energy into an eclectic community.