Newsflash: Not all meds are created equal.
Two savvy entrepreneurs came to us with the idea for a new app that provides a peek behind the healthcare curtain. In an industry that intentionally hides information from the consumer, this app allows people to compare the price and quality of prescription meds.
After developing a unique and relevant position, we concepted a name that signifies the app’s ability to help people take control and get out of a tough healthcare bind.
The lowercase wordmark is sturdy, yet friendly and the system behind it visually represents clear and beautiful pathways—noting how the app helps consumers navigate through the healthcare jungle.
We also created an empowering, yet playful brand voice to match the disruptive nature of this clutch technology.
And helped our friends summarize the benefits of their product in an engaging way: