Matchstic
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After developing a unique and relevant position, we concepted a name that signifies the app’s ability to help people take control and get out of a tough healthcare bind.

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The lowercase wordmark is sturdy, yet friendly and the system behind it visually represents clear and beautiful pathways—noting how the app helps consumers navigate through the healthcare jungle.

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We also created an empowering, yet playful brand voice to match the disruptive nature of this clutch technology.

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And helped our friends summarize the benefits of their product in an engaging way:

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