E-commerce is crowded. Simply put, Bold had to be bolder if they wanted to get clear on their message and grab the attention of enterprise-level brands. After market research, leadership sessions, and team immersions, we developed a core message that doesn't hold back. "Checkout Without Limits" firmly places Bold as the checkout solution experts need in order to scale.
To complement their newfound confidence, we developed a courageous visual identity to help them look like no one else in their space. Bright gradients, dramatic imagery, and bespoke iconography illustrate the energy Bold brings to the checkout experience, while smooth, flowing supergraphics give the brand depth and signify how Bold’s products work together seamlessly.
“They really are committed to helping brands uncover their 'radically relevant' position and bring a highly collaborative approach to dig deep and challenge our thinking. The energy they brought to the project was fantastic and the final assets – both visual and messaging are great.” - Deanna Traa, Chief Marketing Officer