Matchstic
01 5 BNR 3000

As their field matured, Big Nerd Ranch’s work had drifted away from their original offering of coding bootcamps. They’d developed a reputation as an engineering firm in their own right, consulting on projects for some of tech’s most innovative players.

Through a full-scale strategy project, we helped them uncover that both of these offerings served a single core purpose:

Build Brilliance

To match their new position, Matchstic embarked on an ambitious refresh of Big Nerd Ranch’s brand, developing a bold and warm look that would feel at home on the ranch and serve the intricacy of their innovative work.

01 BNR 3000
BNR Brandmark Before
BNR Brandmark After
03 BNR 3000 W3000 H2000

We were careful to incorporate elements from their legacy visuals, including their well-loved logo: a cowboy hat topped with a propeller. Pulling the propeller into the brim of the hat, we were able to signal both Big Nerd Ranch’s process of infinite reimagining and their ability to propel clients forward.

To complete the look, we paired Big Nerd’s new hat with a color palette filled with organic hues, trading ubiquitous digital black for earthy browns.

02 BNR 3000 W3000 H2000
06 BNR 3000

We chose some well-wrought typefaces and a photography style that focused on the end users of Big Nerd Ranch’s work, stressing human experiences over technical imagery.

Their new print pieces use wide-open layouts, embodying open terrain and unbound possibility.

Finally, we ensured that we maintained Big Nerd Ranch’s sense of whimsy and sense of humor with a custom set of playful pixel icons.

Hales photo matchstic 0373 Recovered
07 BNR 3000 W3000 H2000
05 BNR 3000
12 BNR 3000
11 BNR 3000
06 BNR 3000 W3000 H2000

Knowing that we were creating a brand for an organization filled with tinkerers, coders, and designers, we designed the brand as a foundation for future growth. It’s jam-packed with swagger, in-jokes, and potential. We can’t wait to see where our partners take it.

13 BNR 3000 Asset 4