(Work)
Arlo
Designing a brand to feel right at home
Intro
Where old meets new
When tasked with branding a place, one must first define what that place is and then find a seamless way to become part of something larger.
A team of developers and apartment managers approached us to help them dream up the perfect place for a perfect place…
First, we needed a fetching name.
Arlo beckons a look and voice that carries a charming tune.
A playfully nostalgic voice that says things with a bit of an accent.
And a timeless identity that evokes a sense of history, culture and sophistication.
Might we suggest
The Station
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