Matchstic Radically Relevant
Weo Packaging 01

We built a brand strategy focused on their water technology and the health benefits it creates, going well beyond hydration. The new name Weo is a future-forward way to represent their product, augmented water or neo-water.

Hard science and high style, is the essence of the visual identity with a brandmark echoing a molecular structure and graphic elements that riff off of microscope slides and organic forms. Brand messaging is conversational and light-hearted, with the tech-speak toned down and scientific research linked to the real-life applications that anyone can understand.

Weo Posters 02
Weo Shirt 03
Weo Tote Bag 01
Weo Booklet 02
Weo Posters 01

Weo Photography 01
Weo Signage 01