Southworks

Year:: 2021
Industry:: Technology

(Services)

Visual Identity

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Intro

Because a lot can go wrong in software development, Argentinian dev firm Southworks wanted to firmly establish itself as the solution that makes everything right.

We created a handy visual identity that illustrates how the company puts everything in its right place for customers.

Southworks’ existing verbals centered on the message Make Everything Right, and we pushed that idea forward with visuals that exemplify how the company keeps work flowing without forgetting the human touch.

A techy brandmark combines two type styles, representing Southworks’ expertise on both the front and back end of development. Chunky, impossible-to-miss supporting typography makes everything feel approachable and playful.

Deep green, vivid orange and off white lead the palette, which pops with unexpected accents of pink, green and bright white.

Playful illustrations personify the concept of Make Everything Right by way of the Southworks Handyman, who shows up pretty much anywhere help is needed. The Handyman’s flexible arms and high fives layer into a number of applications, from photography and headlines to charts and swag.