Matchstic | Tabi | Rewriting the Workspace.

Year:: 2020
Industry:: Consumer

(Services)

Intro

PolyVision is a global powerhouse known for crafting innovative writing surfaces and architectural panels for the modern workspace.

They came to us in need of a brand name, product names, brand identity and packaging for their newest line of writing surfaces and collaboration tools. We were more than happy to bring our experience and expertise to the task.

After exploring the materiality, design, and benefits of this family of products, we determined that they sit at the corner of high-design and high functionality, offering interior designers a great way to surprise and delight their commercial clients.

We named the brand Tabi: a fabricated, yet human-sounding name that relates to the idea of staying organized and keeping tabs on the next task.

Then we named the product line underneath Tabi to feel like a nice, tight family that work well side by side and each evoke a sense of their distinct attributes.

To uniquely showcase the line, we dreamt up the House of Tabi, an imaginative and fictitious architectural space with surrealistic mysteries. We partnered with Alexis Christodoulou Studio on the vision, styling, and art direction.

We crafted a voice that fits the brand: minimal and human, yet sophisticated, and built in a product naming and messaging strategy for when the Tabi family grows.

With brand attributes including "elegant, effortless and modern," a minimalistic visual identity system and packaging approach make the product the hero.

Comprehensive brand guidelines lay the foundation for a clear and consistent creative direction.

Matchstic is staying ahead of the trend right now. They were able to bring a fresh perspective to our brand. We may not have been able to clearly articulate what we were looking for, but they pulled that out through different insightful questions. They really brought the brand to life

Ashley Brown, Director of Brand & Marketing Communications, PolyVision

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