Helping people, not computers.
We’re old friends with Ripple IT, having created their brand identity back in 2011. The technical support, web hosting and cloud services provider returned to reboot and refresh their identity.
![Ripple main 2color](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/logos/ripple_main_2color.png)
![Ripple Brandmark RGB Brandmark Full Color](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/logos/Ripple_Brandmark_RGB_Brandmark_FullColor.png)
First, we shortened the name to Ripple, removing the “IT” to make it more colloquial and natural. Then we built a brand voice to infuse humor and wit, without sounding too condescending or childish.
![02 Ripple 3000 144x](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x720_crop_center-center_none/02_Ripple_3000@144x.png)
Taking the conversation even further, we gave Ripple a much bolder brandmark. The speech bracket from its original logo was upgraded to a speech bubble, becoming more open and human.
![07 Ripple 3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/07_Ripple_3000_200305_162307.png)
![19 Ripple 3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/19_Ripple_3000.png)
Fun and flexible, the speech bubble asset can be used as a container for photography and messaging, a social media avatar or simply as an iconic shorthand.
![Artboard 65 copy 6 144x](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/Artboard-65-copy-6@144x.png)
![12 Ripple 3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/12_Ripple_3000_200305_184257.png)
A series of playful illustrations add a proprietary compliment to the visual system and depict Ripple’s Humans First approach to IT support.
![Artboard 65 copy 7 144x](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/Artboard-65-copy-7@144x.png)
Equipped with a fresh new look and voice, Ripple is making new waves for their customers and in their market.