(Work)
Ripple
Helping people, not computers.
Intro
We’re old friends with Ripple IT, having created their brand identity back in 2011.
The technical support, web hosting and cloud services provider returned to reboot and refresh their identity.
First, we shortened the name to Ripple, removing the “IT” to make it more colloquial and natural. Then we built a brand voice to infuse humor and wit, without sounding too condescending or childish.
Before
After
Taking the conversation even further, we gave Ripple a much bolder brandmark. The speech bracket from its original logo was upgraded to a speech bubble, becoming more open and human.
Fun and flexible, the speech bubble asset can be used as a container for photography and messaging, a social media avatar or simply as an iconic shorthand.
A series of playful illustrations add a proprietary compliment to the visual system and depict Ripple’s Humans First approach to IT support.
Equipped with a fresh new look and voice, Ripple is making new waves for their customers and in their market.
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