Matchstic Radically Relevant
Ripple main 2color
Ripple Brandmark RGB Brandmark Full Color

First, we shortened the name to Ripple, removing the “IT” to make it more colloquial and natural. Then we built a brand voice to infuse humor and wit, without sounding too condescending or childish.

02 Ripple 3000 144x

Taking the conversation even further, we gave Ripple a much bolder brandmark. The speech bracket from its original logo was upgraded to a speech bubble, becoming more open and human.

07 Ripple 3000
19 Ripple 3000

Fun and flexible, the speech bubble asset can be used as a container for photography and messaging, a social media avatar or simply as an iconic shorthand.

Artboard 65 copy 6 144x
12 Ripple 3000

A series of playful illustrations add a proprietary compliment to the visual system and depict Ripple’s Humans First approach to IT support.

Artboard 65 copy 7 144x

Equipped with a fresh new look and voice, Ripple is making new waves for their customers and in their market.