Matchstic
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Our brand strategy unearthed that Trux uniquely stands out as a platform that provides powerful and workable tech. That confluence of heavy machinery, humanity and technology is the lead foot for Trux’s new look.

First, we pushed Trux forward with a much bolder brandmark: an abstracted “T” that doubles as a dump truck hauling down the highway. Paired with a heavy-hitting wordmark, the updated logo is fresh, confident and definitely differentiated from the crowd.

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Stout and durable typography combines with a palette of earthy colors that feel very grounded in the hauling industry. To top if off, we added some textures that feel a little rough around the edges.

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Trux Product Illustrations Hauler Verification

Just as Trux brings order to hauling logistics, a gridded layout puts everything in its right place, while providing plenty of flexibility.

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Trux Product Illustrations Dispatch Deliver

Photography selections reflect the reality of the industry Trux serves, putting people at work front and center.

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Finally, we equipped Trux with brand voice guardrails. Messaging blends the company’s expertise with empathy for construction’s hardest workers.

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Trux Product Illustrations Delivery In Progress