Ending Slavery in Our Lifetime
International Justice Mission is a global organization that protects people in poverty from violence. The organization historically focused its efforts on direct advocacy and legislation work in the field, but was ready to unleash a new look for broader market appeal.
![IJM Stationery Overview 3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/IJM_StationeryOverview_3000.jpg)
We were tasked to revitalize their visual language, building around their existing logo and core brand color.
![IJM Rack Card 3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/IJM_RackCard_3000.jpg)
![IJM Booklet Covers 3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/IJM_BookletCovers_3000.jpg)
After better understanding the audience, brand use cases, and the marketing and communication team needs, we helped the IJM brand transform with agility and flexibility in mind. At times the brand needed to flex from official and credible to hopeful and bright.
![IJM Brochure 3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/IJM_Brochure_3000.jpg)
We built color ways, type, layout and graphic treatments to flex as needed while still remaining overall recognizable and consistent.
![IJM Posters 3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/IJM_Posters_3000_2020-12-17-212823.jpg)
![IJM Tote 1500](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x1089_fit_center-center_none/IJM_Tote_1500_2020-12-17-211043.jpg)
![IJM Fact Sheet 3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x1462_fit_center-center_none/IJM_FactSheet_3000_2020-12-17-211158.jpg)
![IJM Instagram 3000 copy](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/IJM_Instagram_3000-copy.jpg)
![IJM Booklet 3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/IJM_Booklet_3000.jpg)
![IJM Pop Up Banners 3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/IJM_PopUpBanners_3000.jpg)
![IJM Website 3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/IJM_Website_3000.jpg)
![IJM Business Card 3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/IJM_BusinessCard_3000.jpg)
The spirit of the design system was clearly defined and modeled in the brand guidelines document, setting up their international creative team for success.
![IJM Guidelines 3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/IJM_Guidelines_3000.jpg)
The result is a well-executed bright and hopeful brand that stands out on the international NGO stage and will help win over local community leaders.