After 20 years of fighting for freedom, IJM wanted to celebrate their wins with a momentous gathering—and they asked us to help by developing a fitting name and identity. The name needed to convey the harsh realities of what they do, while also leaving room for celebration.
With the goal of getting 5,000 attendees, we were also tasked with holding the same somber, yet celebratory line in our identity: getting people excited about the event, while giving them a bold call to action.
A Global Gathering to End Slavery
Powerful Stories From the Front Lines
Unleash. Unbound. Unchain. Liberate.
So That All Can Be Free
Liberate is a global gathering of people who are passionate about ending slavery—providing space for worship, storytelling and taking a stand against injustice.
Liberate is part experiential, part inspiration and 100% full of hope. In addition to a compelling lineup of speakers and performances, you will have the opportunity to join breakout sessions to equip you, interact with a global community, share in prayer and celebrate the rescue of thousands from slavery.
As part of Liberate, we designed a powerful tool – the Party Rescue Kit – that shows attendees how to galvanize their community against global human trafficking.
Event photography provided by International Justice Mission