Liberate Branding Case Study

Year:: 2019
Industry:: Nonprofit

(Services)

Intro

International Justice Mission is the largest anti-human trafficking organization in the world.

Led by their Christian faith and a belief that all people should be free, they tirelessly work to combat slavery across the continents.

After 20 years of fighting for freedom, IJM wanted to celebrate their wins with a momentous gathering—and they asked us to help by developing a fitting name and identity. The name needed to convey the harsh realities of what they do, while also leaving room for celebration.

With the goal of getting 5,000 attendees, we were also tasked with holding the same somber, yet celebratory line in our identity: getting people excited about the event, while giving them a bold call to action.

Tagline

A Global Gathering to End Slavery

Headlines

Powerful Stories From the Front Lines

Unleash. Unbound. Unchain. Liberate.

So That All Can Be Free

Conversation Starter

Liberate is a global gathering of people who are passionate about ending slavery—providing space for worship, storytelling and taking a stand against injustice.

Conversation Starter

Liberate is part experiential, part inspiration and 100% full of hope. In addition to a compelling lineup of speakers and performances, you will have the opportunity to join breakout sessions to equip you, interact with a global community, share in prayer and celebrate the rescue of thousands from slavery.

As part of Liberate, we designed a powerful tool – the Party Rescue Kit – that shows attendees how to galvanize their community against global human trafficking.