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After 20 years of fighting for freedom, IJM wanted to celebrate their wins with a momentous gathering—and they asked us to help by developing a fitting name and identity. The name needed to convey the harsh realities of what they do, while also leaving room for celebration.

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With the goal of getting 5,000 attendees, we were also tasked with holding the same somber, yet celebratory line in our identity: getting people excited about the event, while giving them a bold call to action.

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Tagline

A Global Gathering to End Slavery

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Powerful Stories From the Front Lines


Unleash. Unbound. Unchain. Liberate.


So That All Can Be Free

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Conversation Starter



Liberate is a global gathering of people who are passionate about ending slavery—providing space for worship, storytelling and taking a stand against injustice.

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Liberate is part experiential, part inspiration and 100% full of hope. In addition to a compelling lineup of speakers and performances, you will have the opportunity to join breakout sessions to equip you, interact with a global community, share in prayer and celebrate the rescue of thousands from slavery.

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As part of Liberate, we designed a powerful tool – the Party Rescue Kit – that shows attendees how to galvanize their community against global human trafficking.

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Event photography provided by International Justice Mission