Matchstic
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However, they needed to focus their message, engage their community, and resolve their storied history with their modern perspective.

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Our efforts helped clarify what church audiences need at different stages of their spiritual journey, enabling leadership to choose the core needs they could – and wanted to – position around. They chose to take their place as the Atlanta church that is equally challenging and charitable.

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To support this position, we delivered a verbal and visual identity full of both conviction and compassion, led by a mark that forms a cross representing their core tenets of being challenging & charitable, while bound together by community.

The cross symbol was inspired an original 1900's tile we discovered in the sanctuary.

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