Taking the lead to inspire faithfulness.
As a pillar of the community and the oldest non-profit in Atlanta, First Presbyterian has had an active role in shaping the city and its history, from standing alongside Civil Rights leaders to their long-standing outreach efforts.
However, they needed to focus their message, engage their community, and resolve their storied history with their modern perspective.
Our efforts helped clarify what church audiences need at different stages of their spiritual journey, enabling leadership to choose the core needs they could – and wanted to – position around. They chose to take their place as the Atlanta church that is equally challenging and charitable.
To support this position, we delivered a verbal and visual identity full of both conviction and compassion, led by a mark that forms a cross representing their core tenets of being challenging & charitable, while bound together by community.
The cross symbol was inspired an original 1900's tile we discovered in the sanctuary.
