(Work)
Kanga
Branding an app that brings the goods
Intro
Dear sir, please help me move my couch. Stat.
Introducing a new app to outbound the rest. A new peer-to-peer delivery service for city dwelling urbanites that lets you ship same-day with local drivers. But what to call it?
Inspired by boisterous marsupials, the name has some serious bounce. We needed a great character to match.
A burly brawler named “Hank” was born. He likes to kick butt, move some stuff and hug it out.
The visual identity is a heavy lifting blend of vibrant colors, custom retro script and our lovable hunk Hank.
Everett Steele, Co-Founder, KangaKanga has had international success, and I strongly believe that our brand would not have the emotional resonance and memorability that it has without our work with Matchstic.
