When “mixed-use” means so much more.
A development team that included Georgia Tech envisioned Atlanta's West Midtown neighborhood on a grander scale. Their project would connect technology, food, culture and style in one distinctive urban destination.
![04 Interlock Updated 3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/04_InterlockUpdated_3000.jpg)
With ample office space, an extensive business incubator, retail opportunities, a hotel, and 350 apartments, the project would ultimately serve as an anchor in the quickly-developing West Midtown neighborhood of Atlanta. And crucially, the site would boost walkability by creating an accessible pedestrian corridor through the formerly-industrial area.
![05 Interlock 2000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x887_crop_center-center_none/05_Interlock_2000.jpg)
![7 Interlock 3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/7_Interlock_3000.png)
![03 Interlock Updated 1500](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x1462_crop_center-center_none/03_InterlockUpdated_1500.jpg)
![05 Interlock Updated 1500](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x1462_crop_center-center_none/05_InterlockUpdated_1500.jpg)
Our team scoured the neighborhood for inspiration, ultimately finding a historic plaque with a word that fit the site perfectly: Interlock. Drawn from the Howell Interlocking Historic District, where four railroad lines converged, the name connoted cohesion, connection, and community.
![08 Interlock Updated 3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x1462_crop_center-center_none/08_InterlockUpdated_3000.jpg)
![01 Interlock Updated 1500](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x1462_crop_center-center_none/01_InterlockUpdated_1500.jpg)
![02 Interlock Updated 3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/02_InterlockUpdated_3000.jpg)
Visually, the brand is appropriately big and bold. Its symbol, based on intersecting trail tracks, forms a sturdy and industrial 'I' and suggests themes of connection and intersection.
![06 Interlock Updated 1500](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x1462_crop_center-center_none/06_InterlockUpdated_1500.jpg)