Matchstic Radically Relevant
04 Interlock Updated 3000

With ample office space, an extensive business incubator, retail opportunities, a hotel, and 350 apartments, the project would ultimately serve as an anchor in the quickly-developing West Midtown neighborhood of Atlanta. And crucially, the site would boost walkability by creating an accessible pedestrian corridor through the formerly-industrial area.

05 Interlock 2000
7 Interlock 3000
03 Interlock Updated 1500
05 Interlock Updated 1500

Our team scoured the neighborhood for inspiration, ultimately finding a historic plaque with a word that fit the site perfectly: Interlock. Drawn from the Howell Interlocking Historic District, where four railroad lines converged, the name connoted cohesion, connection, and community.

08 Interlock Updated 3000
01 Interlock Updated 1500
02 Interlock Updated 3000

Visually, the brand is appropriately big and bold. Its symbol, based on intersecting trail tracks, forms a sturdy and industrial 'I' and suggests themes of connection and intersection.

06 Interlock Updated 1500