Matchstic Radically Relevant
01 EMY 3000

Just a short walk down Memorial Drive from our office, the planned residential community would be both our client and our neighbor. And so we pulled out all the stops to develop a memorable and elegant identity that we’d be proud to walk and drive by daily.

05 EMY 3000
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Located in a swiftly-developing corner of Atlanta, Elan Madison Yards needed to stand out from the emerging apartment pack, appealing to both newcomers to the city and up-and-coming locals.

08 EMY 3000
09 EMY 3000

With direct access to the city’s beloved BeltLine pedestrian corridor and plenty of creature comforts close at hand, the property had everything going for it: walkability, retail, and nightlife. All we needed to do was paint a compelling picture of a thoroughly local lifestyle.

11 EMY 300
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We developed a refined yet friendly identity for the property that incorporates a sophisticated palette, playful language, and a monogram that would feel at home in a luxury boutique. Rather than simply tout the property’s amenities, headlines hint at a bright and bustling life to come, where residents were encouraged to explore Atlanta’s best, commune with the surrounding green spaces, and make new memories.

12 EMY 3000
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At the center of brand is a distinctive layered type treatment in which interlocking letters create a feeling of connectedness and overlap—a perfect metaphor for a neighborhood that offers so much. Paired with delicate linework and custom illustration, the overall impression is one of cohesion, cultivation, and charm.

03 EMY 3000

One of the brand’s signature elements is a simple, directional line to connect headlines and brand elements. Placed at the center of the property’s blade sign, it serves as an invitation and a guide. At night, it’s illuminated like a beacon, welcoming the curious to the neighborhood’s newest offering. We can’t wait to stroll past it.