Matchstic
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After interviewing camper families & staff, reviewing their existing research, and a few Kumbaya sessions, we honed in on what made them different...

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Over-the-Top Intentionality

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We then set out to create an identity system that was equally intentional. The existing WinShape Camps flag logo inspired a series of angles and movement throughout the visual system.

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To pair with the red in the mark, we curated a supporting palette of bright hues and added a friendly display typeface.

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We also illustrated an icon style for camp activities, skill-building opportunities and fun things kids at learn at camp. Styled after merit badges, the circular icons are made unique with the addition of halftone shading.

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“In the first big recruitment hurdle under the new identity, we’ve seen a 30% increase in results. There were several changes we put in place that helped us achieve this number, but we believe the work with Matchstic established a clear foundation for the initiatives that we were improving on.”

—Bryant Malone, Recruitment Coordinator