Camp your heart out.
WinShape Camps creates next-level experiences for 40,000 campers and their families each year. With so many summers to make, they were looking for the right way to tell their story.
![01_Winshape_3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/01_Winshape_3000.jpg)
After interviewing camper families & staff, reviewing their existing research, and a few Kumbaya sessions, we honed in on what made them different...
![02_Winshape_2048](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x854_crop_center-center_none/02_Winshape_2048.jpeg)
Over-the-Top Intentionality
![03_Winshape_3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x1089_crop_center-center_none/03_Winshape_3000.jpg)
We then set out to create an identity system that was equally intentional. The existing WinShape Camps flag logo inspired a series of angles and movement throughout the visual system.
![04_Winshape_3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/04_Winshape_3000.jpg)
To pair with the red in the mark, we curated a supporting palette of bright hues and added a friendly display typeface.
![05_Winshape_3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/05_Winshape_3000.jpg)
![06_Winshape_3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x711_crop_center-center_none/06_Winshape_3000.jpg)
![07_Winshape_3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x711_crop_center-center_none/07_Winshape_3000.jpg)
![08_Winshape_3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x1113_crop_center-center_none/08_Winshape_3000.jpg)
![09_Winshape_3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/09_Winshape_3000.jpg)
![10_Winshape_3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/10_Winshape_3000.jpg)
We also illustrated an icon style for camp activities, skill-building opportunities and fun things kids at learn at camp. Styled after merit badges, the circular icons are made unique with the addition of halftone shading.
![12_Winshape_3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x1089_crop_center-center_none/12_Winshape_3000.jpg)
“In the first big recruitment hurdle under the new identity, we’ve seen a 30% increase in results. There were several changes we put in place that helped us achieve this number, but we believe the work with Matchstic established a clear foundation for the initiatives that we were improving on.”
—Bryant Malone, Recruitment Coordinator